Traditional / Organic SEO
This is the most common form of SEO work done by White Hat at the moment. The work involves the promotion of a number of business specific keyword phrases directed at a particular page on the website. Typically this would initially involve the main business function (or the most profitable) and the website homepage is the obvious target. Timescale for success is 3 to 6 months, depending on the level of competition.
This is a medium and long term commitment to the promotion of the business. The more SEO work that is done the better the site ranks in the search engines for those specific terms and the more enquiries will be delivered. The promotion of the site will also result in the general improvement of the site’s authority as seen by Google and others. The advantage of this is that it will start to rank for keywords that are not directly being promoted. By careful review and analysis it is possible to greatly increase the number of visitors to the site and rank for many different keywords.
SEO Work involves keyword analysis, recommendations for some simple site changes and promotion away from the main site to drive traffic back to the website.
Traditional SEO provides the best long term benefit to the business.
Google Places / Google Maps
This involves ranking the website in the Google local listing. The advantage is that it targets ‘local’ clients who are searching for your business services. Local can mean anything from “W1” to “London”. The volumes of visitors tends to be lower than for the general Google traffic, but visitors are more likely to generate results. The work would target a specific region which would be identified in the initial research phase. This may be an area such as Kensington, Notting Hill, a postcode “W1” etc or may be a larger region such as ‘Central London’, ‘North London’ etc.
Google Places has become a lot more competitive in the last 18 months as many businesses have seen the value of the listing which is very prominent and tends to appear above the general search area.
Google Places work involves a number of areas: 1) On Page SEO. This is the configuration of the Google places listing with images, video, citations and client testimonials, 2) Website optimisation to make sure that the places listing matches what is seen on the site, 3) Promotion of the site in a number of prominent directories and 3) general SEO promotion focused on the specific location to ensure that it ranks higher than competing businesses. Timescales for success is 2 to 4 months, dependant on competition.
This is a new service which takes advantage of the fact that Google likes to place video and images into the general Google listings if possible. By creating a properly optimised YouTube video and promoting it heavily, it is possible to rank the video for a keyword phrase so that it then appears in the general Google listings. The thumbnail of the video is displayed and this stands out from the rest of the listings making it much more likely that it will be clicked. If it is clicked, the conversion rate from video (as opposed to regular text based web pages) is much higher.
Cost: No cost to start the project if you are already an SEO customer. There will be a monthly fee which will only be due when the video starts to appear on the first page of Google. We are providing this competitive rate as the service is new and we wish to gain a number of testimonials from our initial clients.
If all three services are targeted at the same business area it is possible to appear three times on the same Google listing (website organic, Google Places and video organic) which is very powerful.