Preselling a Product for Better Conversions
Most of the new affiliate marketers tend to be disillusioned about preselling and a lot of them are unaware of it. Even though we are speaking directly about affiliate marketing, all businesses should have someone on their staff who can write presell copy that works – or at least outsource it. Here are our guidelines about preselling, and be sure to read more about this highly important type of writing.
Never confuse sales copy with presell copy because they are completely and diametrically opposed. One popular approach when discussing the terrific benefits of your product is to tell a story that highlights the benefits in action. Keep in mind that in preselling you need to remain neutral in your approach just as you would in an effective review – but they are not the same. One way to ruin the intended effect, aside from selling, is to have a shallow knowledge base about the product or service you are preselling. Everybody wants to make their life easier in some way or the other, so show them how the product solves a problem; focus on the pain points and point out the advantages in a subtle manner.
You can easily write a review about the product you’re promoting, and share your own personal experience with it. But with a review it becomes even more important for you to have actually used the product, read it or whatever. Never be afraid to include things you did not like about the product, and also even state your suggestions to improve or fix anything. Preselling is about communication that works, and that means you can talk to your target audience in the words and language they use on a daily basis. When you’re reader is warmed up about the product, that’s when you take him towards to the product sales page. Remember to only send targeted traffic that is qualified which can come from PPC ads or organic search.
Also, numbers and graphs really get people’s attention, but once again if it is in the IM niche, then people may think it is doctored, so proceed with some caution. You never know what you will come across until you begin snooping around and looking for material and data. The only way you will ever know how effective your efforts are is to track what you do, and you will obviously measure how many people clicked on your affiliate link at the bottom of your presell copy.
Preselling works – period – when done right and also when the other parts of the marketing and selling whole are well-oiled.
