On Page SEO – What You Need to Know
On-page search engine optimization is simple, if you know what you’re doing. There is nothing so perfect as 20/20 hindsight vision after you have committed all your SEO mistakes. The wisest approach is becoming informed, and then you do the SEO part on your site. So quite simply we will introduce some basic on page SEO so you can keep the mistakes to a minimum.
Site link architecture plays an important role regarding SEO if the site has a substantial number of pages. Two pages that are linked together should be context relevant, and that also means your anchor text needs to reflect that fact. Relevant pages linked goes on to show how it’s working to provide value to the visitors. Another prime consideration is your navigation structure must be very easy to follow. What Google likes to see is high quality content that is interlinked on your site. So if you don’t have a good internal linking structure, then you are definitely missing out on something. However, do make sure that all the internal links that you have are valid and are actually linked to a relevant page; if the search engines find that these links aren’t valid then you may get penalized.
If you want to look the very best in the eyes of Google and your market, then you will create a publishing strategy whereby you keep adding great content on a timely basis. You will not necessarily lose rankings if you don’t do this, but your readership may begin to wonder about it.
You can think of this as a long term and strategic business building plan. If you are just starting out, then it is imperative that you continue adding content on a frequent basis, and then you have to do off-page SEO. Impressing the search engines with high quality content can take you places, so it should one part that has to be focused upon. Regardless of your market, you can do this and your readers will respond well.
Last but not the least; even though the meta tag doesn’t hold as much value as it used to have a few years ago, you should still fill in an apt description of your webpage and weave in your keywords in it. Keep this description under 200 words but include a description of your page’s content. Having a good description can increase the traffic that you get from the search engines because when people see your website in the search results, they’ll instantly know what your website is all about. Of course this too will increase your click rate.
There is more to on-page factors, and so you will need to do more research and learning. You can manage to get your site, or pages, to the top of page one, but it does take time and effort.
